What's New!
Our City's Founder, Col. Thomas Baker, died in 1872 but what if he were able to "Go Back to the Future" and see what his "Field" looks like "today" — sometime during the year 2020? What would he see? What would you hope he would see?
In January 2001, the Bakersfield Vision 2020 Report was released, capturing the community priorities and vision for the future of Bakersfield. This document is used by government officials, businesses, organizations and individuals to help plan and grow Bakersfield.
In February 2006, a First Quarter Progress Report was released that highlighted progress made toward accomplishing the Vision developed by the community in 2000. Mini community input session and web surveys validated ongoing commitment to the Vision and recommended priorities for the next quarter.
Vision 2020 Image committee hired a research consultant to identify the image of the community by California businesses, tourists, and retirees outside of Kern County, image research. Based on this research and additional community input, A marketing firm built a new Bakersfield brand.. Promotional material is available for purchase from an online "company store," www.BakersfieldLifeAsItShouldBe.com, and a recruiting website has been developed specific to the brand, www.LifeInBakersfield.com.
The Vision for Greater Bakersfield is achievable because it represents what our residents want as witnessed by the broad base of individuals and organizations who have stepped forth to serve as ushers and stewards of the process. Greater Bakersfield is filled with "can-do" people who will work together with a "can-do" attitude to make it all happen.
Periodically individuals and organizations are recognized for their efforts to implement the community's Vision through Spirit of the Vision Awards.
Help Shape Metropolitan Bakersfield's Future.
