Success Stories


Toolkit Contents

Birth of a Brand

Image Research
















This collection of images and copy points was compiled from interviews with a diverse group of community members who have experienced life in Bakersfield. Out intention is that each of these unique “success stories” will begin to paint a picture of “Life As It Should Be.”

Young Family
The Lermas, a professional couple with kids, represents one of the key demographics shaping the future growth of Bakersfield.

Young Professional
Single professional, Hilary Whitcomb recently transferred to the State Farm Operations Center in Bakersfield and was able to buy her first home.

Active Retirees
Bakersfield offers abundant friendliness and a wealth of activities. Tom and Neta Archambault think it’s the perfect retirement community.

Outdoor Enthusiasts
From world class golfing to white water rafting, to Championship Youth Soccer tournaments, Bakersfield’s year-round, outdoor recreation has something for everyone.

After Bill Bolthouse Sr. moved his farm from Michigan to the Central Valley for its ideal, year-round harvesting conditions, Bolthouse Farms grew to become one of the world’s pre-eminent suppliers of fresh-cut carrots; one of the many products that Bakersfield’s abundant landscape provides.

Jeff Townsend is a Bakersfield native, as well as a leading designer and manufacturer of custom-made, knee-related orthotic products. Townsend Design has a state-of-the-art, 50,000 square foot manufacturing facility in Bakersfield that supplies clients across the entire U.S. as well as 15 countries around the world.

Young Family | Young Professional | Active Retirees | Outdoor Enthusiasts
Highly Skilled Worker | Light Manufacturer | Agriculture | Entrepreneur