How to Use this Toolkit

 

Toolkit Contents

Birth of a Brand

Image Research

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

About links…about photos…”downloading” images…high res vs. low res

As you navigate through the toolkit, you will find links from thumbnails of images. You have a choice to download either a “HiRes” or a “LowRes” image directly to your desktop.

The HiRes** image is print quality (300 dpi resolution). The LowRes image is a screen quality version (72 dpi resolution).

If you are using these images for any print collateral, you should download the high-res version.

For proofs, or for collateral that will only be viewed on screen (i.e. websites, html emails, PowerPoint presentations) use the low-res version.

You will need a copy of Adobe Reader installed on your computer to open .pdf files.
You can download it by following this link:
http://www.adobe.com/products/acrobat/readstep2.html

You will need a copy of WinZip to open .zip files.
You can download it by following this link:
http://www.winzip.com/downwz.htm


PC USERS:
To download any image be sure to right-click on the link and choose "Save Target As..." then save the image to wherever you like on your hard drive.

MAC USERS:
To download any image be sure to control-click on the link and choose "Download Link to Disk" then save the image to wherever you like on your hard drive.

If you prefer to receive a disk containing the entire toolkit including all images, please click on the “order form” at the bottom of the “Toolkit Contents” page.

**Note: HiRes images will not show up in your browser but still may be downloaded and used.

Creative Commons License
This work is licensed under a Creative Commons License.

This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/2.0/ or send a letter to Creative Commons, 559 Nathan Abbott Way, Stanford, California 94305, USA.