ࡱ> ,.+7  bjbjUU %7|7|lxxxx $y{{{{{{$  *.yyxj h UW&x0|VISION 2020 Image Vision Force September 19, 2000, 7:30 a.m. 9:00 a.m. Attendance: Michele Allen, Kelly Boston, Peggy Dewane-Pope, Julie Giuntoli, Della Hodson, Danielle McKinney, and Barry Zoeller Absent: Scott Begin, Morgan Clayton, Jim Foss, Debbie Moreno, Bob Price and Vince Zaragoza (John Meroski, and Paul Pavletich dropped from the committee)TOPICDISCUSSIONACTIONCall to orderThe meeting was called to order at 7:35 a.m. by Danielle McKinneyNone 1. Review the changes to the Image Vision StatementChanges were made per the Vision 2020 Facilitation Committee. Image group reviewed and approved.2. Image brainstorming ideas/community organizationsDanielle and Michele Allen combined the two documents to indicate what other organizations are addressing some of our strategies to improve Metropolitan Bakersfields image.Danielle and Michele will prioritize and put in Vision 2020 draft action plan.3. External and internal campaign action planDiscussion of implementation and recommendations: Kern County Board of Supervisors has a tourism promotion budget. Perhaps funds could be used to hire ad agency to develop basic messages. Many organizations working on image would incorporate the same elements. There was also discussion of Kern County Board of Trade taking the lead role in some of the external message communications. There was lengthy discussion of advantages and disadvantages of encouraging city/county public relations efforts. The group decided to recommend hiring an independent agency to develop an image campaign using the goals and strategies developed by the Image Force. Recommendation to Facilitation Committee after further development by Danielle and Michele4. SlogansThe community slogans were prioritized and the Image Force will submit the prioritized list with the hopes that they are market tested for efficacy.Recommendation to Facilitation Committee IUabc{|jk 5CJCJ5CJ5CJCJIbcit{d$IfX$$Ifl4 3x304 la$If$a$ {|l\ffff$If$$Ifl4F# 3|r 0    4 laGjkO` `smmcmmt cm h$If$Ifh$If^h`~$$Ifl4F# 3|r0    4 la ` ] {,q{o h$If~$$Ifl4F# 3|r0    4 la$If#&P0= /!"#8$8% i0@0 Normal_HmH sH tH :: Heading 1$$@&a$5CJB@B Heading 2$$@&a$5CJOJQJ<A@< Default Paragraph Font4>@4 Title$a$5CJOJQJ2B2 Body Text CJOJQJ.U@. Hyperlink >*B*phIbcit{|GjkO`]00000@0@0@0@0@00@0@0@000000000000000000 {`   )+<E=)+13HHIIdd"#%FaFGikkNO Craig Pope2C:\WINDOWS\Desktop\Vision 2020\Sept. 5 minutes.doc Craig Pope2C:\WINDOWS\Desktop\Vision 2020\Sept. 5 minutes.doc Craig PopeHC:\WINDOWS\Application Data\Microsoft\Word\AutoRecovery save of Sept.asd Craig Pope3C:\WINDOWS\Desktop\Vision 2020\Sept. 19 minutes.doc Craig PopeHC:\WINDOWS\Application Data\Microsoft\Word\AutoRecovery save of Sept.asd Craig Pope3C:\WINDOWS\Desktop\Vision 2020\Sept. 19 minutes.doc Craig Pope3C:\WINDOWS\Desktop\Vision 2020\Sept. 19 minutes.doc Craig PopeHC:\WINDOWS\Application Data\Microsoft\Word\AutoRecovery save of Sept.asd Craig Pope3C:\WINDOWS\Desktop\Vision 2020\Sept. 19 minutes.doc David Syron/C:\Frontpage2020\Minutes\MinutesImage091900.docscDh}D #h" 7>XŬ TwN(h^`.h^`.hpLp^p`L.h@ @ ^@ `.h^`.hL^`L.h^`.h^`.hPLP^P`L. hh^h`OJQJo(hh^h`o(.h^`.h^`.hpLp^p`L.h@ @ ^@ `.h^`.hL^`L.h^`.h^`.hPLP^P`L.^`o(.^`.pLp^p`L.@ @ ^@ `.^`.L^`L.^`.^`.PLP^P`L.#h"DTwsc7>                           Ibcit{|GjkO`]@++pZ<++@@UnknownG:Times New Roman5Symbol3& :ArialY CG TimesTimes New Roman"AhII9I5 Yr0d2Q$VISION 2020 ADMINISTRATIVE COMMITTEE CINDY MORALES David Syron Oh+'0 ( D P \ ht|%VISION 2020 ADMINISTRATIVE COMMITTEEft ISICINDY MORALESMIINDNormalO David Syron2viMicrosoft Word 9.0T@@@4m5&@4m5&5 ՜.+,0  hp|  IKG  %VISION 2020 ADMINISTRATIVE COMMITTEE Title  !"$%&'()*-Root Entry F`W&/1TableWordDocument%SummaryInformation(DocumentSummaryInformation8#CompObjjObjectPool`W&`W&  FMicrosoft Word Document MSWordDocWord.Document.89q